Do you want the formula for writing perfect social media captions??
Hey, us too!
This isn't a magic formula, because there isn't one.
Social media copywriting has to be unique to your business, reflecting your brand personality and connecting with your target audience. That means 'perfect' looks different for everyone.
There are a few tried, tested and true tips for creating compelling copy. Here's 4 to keep in mind!
• Begin your caption with a question or fact to 'stop the scroll'
• We know you're great, but don't just list all the great things you do – tell the reader how these great things will benefit or add value for them specifically. Ex: 'We're celebrating our 20 year anniversary' becomes 'You can rely on our knowledge and experience from over 20 years in business.'
• Tell readers what you want them to do next with a strong call to action. Bonus points if you give them an incentive → 'Click here to get your 10% off promo code'
• As the age-old saying goes: if they've gotta click around, they won't stick around. Link directly to the most relevant page on your website, or create a landing page specific to that offer.
Now you've got the tips, put them to use! Experiment with your links, graphics and visuals. Watch your engagement metrics and click thru rates to find out what works best for your industry.
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