Congrats to our founder, creative director and resident bad*ss Meg Craig on being nominated once again for the RBC Canadian Women Entrepreneur Awards! Meg's passion for rural entrepreneurship and women-owned business over the past decade has helped inspire and guide others to start their own businesses, right where they are.
When creating content for social media, try to adhere to the three basic pillars of content creation.
Quality content should be:
☑️ entertaining, and
Through these pillars, you can enter your audience's feeds in a way that adds real value and doesn't just try to 'sell, sell, sell'. High value content posted on a consistent basis results in more engagement and more followers over time!
It's no secret that the tourism industry has been hit hard these past few years, with the emergence of Covid-19 and resulting regulations. We've worked with restaurants, inns, hotels, gift shops, tour guides and many more businesses who have felt the effects both financially and mentally.
With the promise of a potential boom in the 2022 tourism season, this Spring is going to be a busy time of year for the sector. The government has announced both federal funding and provincial funding available for businesses to level up their online presence and increase their marketing budgets while they get back on their feet.
But with so many tourism businesses competing for the same audiences, how do you cut through the noise? Here are 3 fundamental tools for creating a professional and engaging online presence for your tourism business.
If you want help achieving your business goals and making the most out of the 2022 tourism season, reach out to us today.
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