Don't shoot the messenger but...the days of one-click shopping are over.

On average, it now takes 7-10 website visits for a customer to complete an online purchase.

That's a lot of opportunities for customers to leave your site and never think about you again.

*Remarketing has entered the chat*

Remarketing campaigns target audiences who have previously visited your website with ads that can be as broad or as specific as you'd like...right down to ads displaying the product they abandoned in their online carts.

If you'd like to chat about eligibility thresholds and how remarketing campaigns could help your business grow, send us a message and let's talk!

Do you want the formula for writing perfect social media captions?? 

Hey, us too! 

This isn't a magic formula, because there isn't one.

Social media copywriting has to be unique to your business, reflecting your brand personality and connecting with your target audience. That means 'perfect' looks different for everyone.

There are a few tried, tested and true tips for creating compelling copy. Here's 4 to keep in mind!

↓↓↓

 • Begin your caption with a question or fact to 'stop the scroll'

• We know you're great, but don't just list all the great things you do – tell the reader how these great things will benefit or add value for them specifically. Ex: 'We're celebrating our 20 year anniversary' becomes 'You can rely on our knowledge and experience from over 20 years in business.'

• Tell readers what you want them to do next with a strong call to action. Bonus points if you give them an incentive → 'Click here to get your 10% off promo code'

• As the age-old saying goes: if they've gotta click around, they won't stick around. Link directly to the most relevant page on your website, or create a landing page specific to that offer. 

Now you've got the tips, put them to use! Experiment with your links, graphics and visuals. Watch your engagement metrics and click thru rates to find out what works best for your industry.  

Picture your life ten years ago.

Did you have the same skillset, knowledge and values as you do now?

Probably not, because we grow and evolve over time. So do businesses.

If your business has been evolving, growing and changing over the years but your brand hasn't changed, it's probably time for a fresh look.

It might be time to rebrand if:

• Your brand is no longer reflecting your values, goals or offerings
• Your brand isn't standing out from the competition
• Your brand makes your business look dated
• Your target audience has changed
• You've lost your consistency over the years

We offer full branding packages, brand strategy sessions and more.  Book a consultation to get started.

Social media is so important for building a sense of community and loyalty for your brand...but it can be a huge waste of time and resources if you aren't sure what you should be posting, or even who you should be trying to reach.

Our social media audits and content calendars offer a great starting point for successfully managing your own social media platforms.

If you feel like you're just throwing s*it at the Facebook wall and seeing what sticks, book a consultation today and let's make a plan.

Helping businesses take flight through building strong brands, and confidence in the people behind them. 

Skysail, an integrated design, and marketing agency has marketing and design services that any small to mid-size business would need. Based in Nova Scotia, they have the tools to help you discover and build your brand voice through logo design, web design, digital marketing, and more. Skysail takes a bird’s eye view to coordinate a unified brand strategy aligned with your life and...

READ THE FULL ARTICLE ON THE DIGITAL NOVA SCOTIA WEBSITE HERE.

But...why is social media engagement such a hot topic and why does it matter for your business?

Increasing your engagement rate means your online content is successfully strengthening your customers relationship with your brand.

Strong brand loyalty = more referrals, repeat customers and more sales!

Build a content and community management plan for engaging with the right audiences this year – book a social media consultation with Skysail to get started.

Are you going into 2022 with a strong marketing plan?? Check out these 3 quick tips for improving your performance this year! You can reach your goals this year, with a strong plan of action and the right tools to get there!  We want to help.  Contact us today and let's chat.