In my 12+ years as a creative designer I've always had a thing for business cards. For some, having their own business card means "I actually have a real job" and for others "Look at my new title!". For me, it has always meant "I matter", "I have a place and a purpose".
Designing business cards for my clients is a joy for me. Clients often begin the process thinking it will be just another piece of paper to carry around, but when the box arrives and they peek inside a smile always spreads over their face. The pride they feel is immense… sometimes greater than a new website. A business card says: "This is me, this is
the brand I've created, and this is what I stand for".
It’s hard to explain that sense of ownership and pride. It has to be felt to be understood. It signals the culmination of all the work you've done to create a brand that you love — there's no greater sense of worth and ownership than meeting someone new and handing them your card. “This is who I am.”
Some “experts” keep trying to tell us that the business card is a dying piece of collateral and not to bother. I say a business card is no less than a paper handshake — and people always remember a firm, confident handshake.